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Wednesday, 19 November 2008
- Our Product
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We offer a complete Keyword testing platform and landing page solution for Salesforce customers. Our platform integrates with Salesforce for Google AdWords to track campaign effectiveness and it leverages the power of Google Website Optimizer to test every aspect of your website and landing pages. In one simple-to-use interface we provide a view into all your marketing activities and assess performance at a glance. We can even integrate traditional marketing campaigns for side by side analysis.
- Key Deliverables
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The major deliverables that Demand Results will develop and provide ongoing consulting are listed below and each process includes:
- Website architecture evaluation and analysis
- Keyword Research
- Competitive Analysis
- Benchmark Data to measure campaign success
- Search Engine Optimization Campaign (Timeline/Project Plan)
- Directory Strategy
- Link Analysis, Link Building Strategies, and Ongoing Link Building
- Search Engine Optimization Campaign Evaluation
- Re-Evaluation and Re-Submission process
- Website Optimization
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A comprehensive website evaluation and assessment will be performed to completely understand what is helping your website be found currently, and what elements of your website are hurting your capability of being ranked well in the Internet search properties.
Demand Results will provide recommendations for title tags, meta description tags, meta keyword tags, website content and a number of other associated variables. Specific tasks and deliverables will be provided in the evaluation, and a monthly report will include the tasks our team has completed. - About Us
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Demand Results provides evidence-based marketing to help businesses manage and improve their Search Engine Marketing, Search Engine Optimization, Landing Page Testing and Lead Generation Programs. We use digital media in innovative ways to help our clients achieve real, measurable marketing results.
Read more... - Leadership
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Howard A. Brown, MFT
CEO and FounderMarketing and technology professional with a broad foundation and experience in leading all facets of marketing and channel development. Specific knowledge and expertise with over a decade of experience in interactive marketing and emerging media.
Read more...
Search
- Search Audience
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* According to Neilson Net Ratings, search traffic volume increased 39% in 1/2006 year over year.
* 56% of the search audience research products and services through search engines and directories prior to making a buying decision
* 62% of businesses use SEO for branding (2005 SEMPO Study)
* 60-70% of all clicks originate from an organic search result (2005 SEMPO Study)
* The search engine industry is expected to grow to $7 Billion by 2007 - Search Engine Landscape
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The market share of each search engine property continues to evolve and the industry itself morphs at high-speed. The very nature of the search engine landscape makes it nearly impossible to stay one step ahead of the industry to manage successful SEO campaigns. Partnerships change, brand names are re-launched (ask.com), and algorithms the search engines use to determine relevance are modified or changed that impact how your website will rank.
- Successful SEO
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It is important to understand that a search engine's job is to deliver relevant search results to their users. There is not a way to 'trick' a search engine into ranking your website higher. Your website will rank highly by developing a web presence that is viewed by the major search engine properties as an authoritative resource for your products and services.
- SEO Challenges
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There are a multitude of challenges that impact where and how your website will rank in the search engine properties. Your website architecture, design, content, code structure, navigation, and functionality all play a role. In addition, your competitor’s rankings and SEO strategies are competing for the same space in Google, MSN, Yahoo!, etc… that you are and that is why it is crucial to partner with a firm that has the SEO experience to implement and manage a successful campaign. As soon as the search engine optimization campaign begins, there are numerous deliverables and tasks that will be completed based on a custom timeline that will be developed based on the campaign goals and objectives.
We built our company helping clients implement natural search programs and paid search media campaigns. We're experts in both areas, and we've proven that managing them as an integrated program produces better results. We help clients master all elements of their search performance, using better technology to help us manage programs more efficiently and effectively.